These are some of the basic procedures that we go through when photographing. It is important to us to get good photographs with minimal retouching. Each time a photo is edited, the quality deteriorates. We provide .jpeg images and .raw upon request. All rights to print and use purchased photography are given to the customer.
1. Understand the purpose of each photo.
2. The primary purpose of a marketing photo is to present the features of the property. Try to minimize and remove all distractions.
3. Use a DSLR to accomodate: A wide-angle lens (14-24mm effective focal length). One or more external flash units.
4. The front shot is the most important shot because it can motivates potential buyers to look at the rest of the photos/marketing. Use a twilight and/or elevated shots when possible.
5. Render interiors light and bright. Accomplish this with either: Bracketing Small flashes Combination of the two
6. Straight Lines must appear straight.
7. Verticals need to be vertical.
8. Don’t let window brightness distract. Control window brightness with: Small flashes, Bracketing, or Window masking in Photoshop
9. Control color casts with: Camera white balance settings or In post processing
10. Present Photos for Maximum visual impact: Large or fullscreen